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PAULA RYAN Easy Fit Cap Sleeve Crew Neck Top - Ecovero Navy - Paula Ryan

Conscious by design

EcoVero

The soft, fluid drape of silk with the breathability of a natural fibre, made from wood grown in certified renewable forests. Beautiful to wear, and considered at every step.

PAULA RYAN Capri Legging - Black Ecovero - Paula Ryan PAULA RYAN Legging - Black Ecovero - Paula Ryan

EcoVero Capri Leggings

The fabric

Considered in the making, easy in the wearing

EcoVero is made from wood grown in FSC or PEFC certified or controlled forests, traceable from forest to fabric, and it carries the EU Ecolabel for reduced impact across the production lifecycle. Set against generic viscose, EcoVero is made with up to 50% less water and carbon emissions, according to the Higg Materials Sustainability Index (Lenzing). The figures matter, and so does something simpler: a piece you wear for ten years is a different thing from one replaced every season.

It drapes like silk, moves like water, and feels like a second skin.

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The credentials

Less water

Up to 50% less, versus generic viscose (Higg MSI)

Lower emissions

Up to 50% less carbon, versus generic viscose (Higg MSI)

EU Ecolabel

Third-party verified across the production lifecycle

Certified wood

All from FSC or PEFC certified or controlled forests

Why EcoVero

Soft, fluid, and easy to wear

The feel comes first. The credentials make it an easy choice.

PAULA RYAN Mesh Insert Tee - Ecovero Black - Paula Ryan PAULA RYAN Mesh Insert Tee - Ecovero Black - Paula Ryan

Feel

The hand of silk, without the fragility

EcoVero has the soft hand and fluid drape of silk viscose. It sits close to the body without clinging, and stays smooth and calm against the skin, with no static and no stiffness.

PAULA RYAN Easy Fit Zip Neck Long Sleeve Polo Top - EcoVero White - Paula Ryan PAULA RYAN Easy Fit Zip Neck Long Sleeve Polo Top - EcoVero White - Paula Ryan

Comfort

Breathable across the day

As a fibre made from wood, EcoVero breathes and moves moisture away, so it does not trap heat or feel clammy in warmth, and it layers easily when the day cools. It travels kindly too, and comes out of a case ready to wear.

PAULA RYAN Easy Fit Zip Neck Long Sleeve Polo Top - EcoVero Black - Paula Ryan

Movement

Comfort in stretch

EcoVero blended with elastane creates fabric that moves with you, offering gentle stretch and natural recovery. Pieces hold their shape through countless wears, maintaining their composure wash after wash, season after season. It's comfort that never compromises on elegance.

The proof

Traceable from forest to fabric

Wood you can trace to its source, with the certifications named.

Transparency

Forest to fabric

EcoVero is made from wood grown in FSC or PEFC certified or controlled forests, traceable from forest to fabric. The schemes name the forestry standards the wood is grown to.

Colour

Colour that holds

EcoVero takes dye thoroughly and holds it, so a piece keeps its depth and richness through repeated washing.

At end of life

A biodegradable fibre

The EcoVero fibre is certified by TÜV Austria as biodegradable in soil, freshwater, and marine environments, and compostable under home and industrial conditions. That is a quality of the fibre itself, named by an independent certifier.

Paula Ryan EcoVero Mesh Insert Top

Investment value

Made to be worn for years

An EcoVero piece is made to stay in your wardrobe, not pass through it. Soft, fluid, and made with care, these are the pieces you reach for on a flight, at your desk, and at dinner, and then again the next week. EcoVero has the same luxurious drape and silky hand-feel as our beloved Micromodal, the beech-derived fabric that defined Paula Ryan for decades. For those who know that fabric, this is a natural evolution. For everyone else, it's a piece that feels like it was made for just for you.

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FACT SHEET

The Magic of EcoVero

Paula Ryan was founded in 1998 by Paula Ryan, a former Fashion Quarterly editor and the daughter of a Canterbury sheep farmer. The brand has designed and made wardrobe essentials in New Zealand for more than 25 years.

What is EcoVero?

EcoVero is a premium viscose made from wood grown in FSC or PEFC certified or controlled forests. Versus generic viscose, it is made with up to 50% less water and carbon emissions, according to the Higg Materials Sustainability Index (Lenzing), and it carries the EU Ecolabel for reduced impact across the production lifecycle.

Is EcoVero biodegradable?

The EcoVero fibre is certified by TÜV Austria as biodegradable in soil, freshwater, and marine environments, and compostable under home and industrial conditions. The certification applies to the fibre.

Does EcoVero hold its shape and colour?

Yes. EcoVero takes dye thoroughly and keeps its depth through repeated washing. Our EcoVero pieces are blended with elastane for four-way stretch and recovery.

How do I wash and care for EcoVero?

Machine wash on a gentle cycle at 30°C with similar colours, using a mild detergent. Skip the bleach, enzyme cleaners, and fabric softener. Do not tumble dry: reshape it while damp and dry it away from direct sunlight. If you are travelling, a quick wash in a hotel basin and an overnight dry works just as well. Iron on low with steam if you like.

Is EcoVero good for travel?

Yes. EcoVero is breathable and resists wrinkles enough to come out of a suitcase ready to wear, with no special handling. It layers easily and stays comfortable across warm and cool conditions, which is why it tends to be the piece you pack first.