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25+
Years
Of New Zealand craftsmanship
100%
Made in New Zealand
Christchurch, since 1998
10+
Years of wear
Engineered to last
RWS
Certified
Responsible Wool Standard
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- $190
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The fabric
The magic is in the fabric
Three signature fabrics, each chosen for performance over time. Premium New Zealand merino, Italian Microjersey, and certified EcoVero. Every Paula Ryan piece starts with a fabric engineered to last a decade.
Let customers speak for us
Heritage
Founded on Principle
Paula Ryan launched her label in 1998 with a clear conviction: that women deserved clothes built to last. As a former Fashion Quarterly editor, she had seen the industry's compromises up close — fabrics chosen for cost, silhouettes engineered for seasons, not lifetimes. Her Canterbury farming roots gave her a different standard. She applied the same logic to clothing that farmers apply to everything: choose for performance over time, not appearance at point of sale. That founding principle remains at the heart of the brand today, carried forward by her daughter Bridget.
Read our storyThe most sustainable garments are the ones that last