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merino LOVE

WINTER IN COLOUR

NEW STYLES TO LIVE IN

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WINTER 2026

THE LONG MERINO SWEATER

QUALITY THAT LASTS

AVAILABLE NOW

25+

Years

Of New Zealand craftsmanship

100%

Made in New Zealand

Christchurch, since 1998

10+

Years of wear

Engineered to last

RWS

Certified

Responsible Wool Standard

The fabric

The magic is in the fabric

Three signature fabrics, each chosen for performance over time. Premium New Zealand merino, Italian Microjersey, and certified EcoVero. Every Paula Ryan piece starts with a fabric engineered to last a decade.

Heritage

Founded on Principle

Paula Ryan launched her label in 1998 with a clear conviction: that women deserved clothes built to last. As a former Fashion Quarterly editor, she had seen the industry's compromises up close — fabrics chosen for cost, silhouettes engineered for seasons, not lifetimes. Her Canterbury farming roots gave her a different standard. She applied the same logic to clothing that farmers apply to everything: choose for performance over time, not appearance at point of sale. That founding principle remains at the heart of the brand today, carried forward by her daughter Bridget.

The most sustainable garments are the ones that last

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Paula Ryan

Your wardrobe's best investment

Pieces designed to become your favourites for a decade and beyond.

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Made in New Zealand. The magic is in the fabric.